Sunday, October 9, 2011

What's this "Love & Luxe" business??

As most of you know, I posted the ad below to the DA Facebook page and website earlier today.


And, as you can see from the blog, there are a lot of changes coming soon. The biggest change, perhaps, is simply the changing of the name. I've been thinking about doing this for awhile now, and I'm very happy with the new name. Dolce Amore just wasn't very me -- plus, it's difficult to want to keep a name in a foreign language when everyone you meet has trouble pronouncing it. I feel that changing the name will not only better reflect the small team, but also help the business to progress more naturally.

I've just recently started working on the Love & Luxe website, and I'm excited to get it finished. It will look much cleaner and more modern than the current website. And best of all, it will actually be iPad and iPhone compatible, which the current website definitely is not.

There are quite a few other things that I'm working on before launching the new Love & Luxe. However, these things will not be ready until the start of 2012. So, until then ... I hope you all will continue to keep up with everything DA has going on while preparing for a new year. :)




Oh -- and by the way, if you're wondering why I chose the name that I did, it's  pretty simple. I really liked that I was able to separate the previous name into the two divisions that makeup the business. "Dolce" was for the portrait sessions (seniors, children, fashion, headshots, etc.) and "Amore" was for the weddings, engagement, and couple sessions. Love & Luxe is basically just a simplified (and easier to say! ;) ) version of that concept. "Love" is for, as you guessed it, the weddings, engagements, and couples. And "Luxe" is for every session in between. :)

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